Business Marketing
At the moment, influencer marketing is an effective way to market products and services. Characteristics para influencers or contentcreators unique is the main attraction and strength in marketing activities so much brands or advertisers who took advantage of this opportunity. Furthermore, the results of the Indonesia Gen-Z Report 2022 research conducted by the IDN Research Institute show that Gen Z in Indonesia places high trust in brands who collaborated with influencers. Lots influencers in Indonesia established brands own and successfully sell using techniques marketing build emotional attachment with para followersas Jerome Polin did with brands menante drink. On the other…