Salesforce’s Marketing GPT and Commerce GPT to help build personalized services

Other features of Marketing GPT include Segment Intelligence for Data Cloud and Rapid Identity Resolution, Segmentation, and Engagement. Enterprises can improve their return on investment in marketing with Segment Intelligence for Data Cloud as it automatically connects first-party data, revenue data, and third-party paid media data for a more comprehensive view of audience engagement, Salesforce said. The Rapid Identity Resolution, Segmentation, and Engagement feature automatically resolves customer identities and refreshes segments in Data Cloud to help with accuracy, the company says. Salesforce has also partnered with Typeface to help its customers leverage its generative AI content platform to create contextual […]

Influencer Marketing, an Industry that Reaches a Wider Market

At the moment, influencer marketing is an effective way to market products and services. Characteristics para influencers or contentcreators unique is the main attraction and strength in marketing activities so much brands or advertisers who took advantage of this opportunity. Furthermore, the results of the Indonesia Gen-Z Report 2022 research conducted by the IDN Research Institute show that Gen Z in Indonesia places high trust in brands who collaborated with influencers. Lots influencers in Indonesia established brands own and successfully sell using techniques marketing build emotional attachment with para followersas Jerome Polin did with brands menante drink. On the other […]

Padi UMKM Business Matching Records Transaction Value of More than IDR 30 Billion

Photo Caption: Expert Staff for Finance and MSME Development for KBUMN Loto Srinaita Ginting (center), Head of DKI Jakarta Provincial Government’s PPKUKM Service Elisabeth Ratu Rante Allo (second from left), posing for a photo with Telkom Digital Business Director Fajrin Rasyid (far left), EVP Digital Business & Technology Telkom Saiful Hidajat (second from right), and Deputy EVP Marketing Telkom Regional 2 Reni Yustiani (far right) at the PaDi UMKM Business Matching event at Aryaduta Hotel, Jakarta (19/1). Jakarta, 24 January 2023 – The Micro, Small and Medium Enterprises (MSMEs) sector is the backbone of the national economy which makes many […]