Business Marketing
Businesses will face growing challenges throughout 2023 as they deal with economic headwinds and changing customer spending habits. Smart companies are navigating this by leveraging efficiencies wherever they can. This doesn’t always mean cutting costs; sometimes, investing in new software tools and technology can provide the efficiencies that organizations seek. For companies looking to streamline their sales processes and deal with rising costs, customer relationship management (CRM) tools may be something to consider strongly.
The purpose of this annual report is to explore the current state of adoption and usage of CRM platforms such as Salesforce, Hubspot, Zoho, Monday.com, or…
