Finance
30-second summary:
Creating an emotional connection through visuals is crucial to connect with consumers
The ever-changing landscape of consumer visual processing requires marketers to thoughtfully select visuals that align with their content, boost SEO performance and drive higher conversions
When visual content can increase search visibility, more than 43% of marketers struggle to constantly produce it for SEO
Matthew O’Such, Vice President of Digital Marketing & SEO at Getty Images and iStock helps brands navigate visual processing through compelling imagery and video to boost ROI
The advent of TikTok and its meteoric rise in popularity throughout the pandemic has changed…