Automotive News
Straight Rebuying • A recurring buy determination during which a customer reorders a product that has happy wants in the past. • Marketers who preserve good relationships with prospects can go a good distance toward making certain straight rebuys. This state of affairs normally involves purchases made by a business for the first time The buying process needs to start out from scratch and can most likely be an extended problem-solving endeavor. One of the early decisions will be whether the firm desires to buy the product from a vendor, lease the product, or produce the product in-house. These choices…