One last clap for a business tycoon. Joseph Pedott — the marketing guru behind the Chia Pet plant sensation and its memorable TV jingle “ch-ch-ch-Chia!” — died on June 22 at the age of 91. Pdott is also credited with making the light-switch gizmo The Clapper popular. Remembered as a “legend” by longtime colleague Michael … Read More “Joseph Pedott, marketing ‘legend’ behind Chia Pet and the Clapper, died at 91” »
According to a new research report from the IoT analyst firm Berg Insight, annual shipments of cellular IoT modules amounted to 427 million units in 2022, flat from the previous year. Annual sales grew by 12 percent and amounted to US$ 5.9 billion in the year. The five largest cellular module vendors – Quectel, Fibocom, … Read More “IoT News – IoT Market” »
Market research is one of the most important business services to help your company grow. It does a variety of things, including identifying a target audience if you’re starting out. Marketing research also helps identify trends and market opportunities with insights. This article unpacks the value of this type of expertise and helps your small … Read More “Where to Find Market Research Services for Your Business” »
Getting the most out of your insurance marketing budget | Insurance Business Canada InsuranceNews Getting the most out of your insurance marketing budget Experts share top tips on navigating tougher times InsuranceNews By Jen Frost Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting … Read More “Getting the most out of your insurance marketing budget” »
“No one is free when others are oppressed.” ~Author Unknown The recent horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others that have died or been discriminated against for being black over the past 400 years; has us face the hard truths about our society, race, inequality, and our own values right … Read More “Our Invisible Choices Made Visible” »
