Joseph Pedott, marketing ‘legend’ behind Chia Pet and the Clapper, died at 91

One last clap for a business tycoon. Joseph Pedott — the marketing guru behind the Chia Pet plant sensation and its memorable TV jingle “ch-ch-ch-Chia!” — died on June 22 at the age of 91. Pdott is also credited with making the light-switch gizmo The Clapper popular. Remembered as a “legend” by longtime colleague Michael Hirsch, Pedott turned the once money-losing Chia Pet product into a profitable business with cultural relevance. A pro at selling products through unforgettable slogans, Pdott’s approach to finding hit items and subsequent advertisements was straightforward: “Keep it fun, simple, and add value,” Hirsch told Yahoo […]

IoT News – IoT Market

According to a new research report from the IoT analyst firm Berg Insight, annual shipments of cellular IoT modules amounted to 427 million units in 2022, flat from the previous year. Annual sales grew by 12 percent and amounted to US$ 5.9 billion in the year. The five largest cellular module vendors – Quectel, Fibocom, Sierra Wireless, Sunsea AIoT and Telit – held a 69 percent share of the market in terms of revenues. The industry has seen a wave of consolidation in recent times with Telit acquiring the Cinterion line of IoT products and services from Thales, Semtech acquiring […]

Where to Find Market Research Services for Your Business

Market research is one of the most important business services to help your company grow. It does a variety of things, including identifying a target audience if you’re starting out. Marketing research also helps identify trends and market opportunities with insights. This article unpacks the value of this type of expertise and helps your small business find the right firms and services. Maybe you’re looking to become a research analyst. The median pay was $30.73 per hour in 2021. And there’s predicted growth until 2031 of 19%. The Importance of Market Research Services for Businesses Market research provides insights into […]

Getting the most out of your insurance marketing budget

Getting the most out of your insurance marketing budget | Insurance Business Canada InsuranceNews Getting the most out of your insurance marketing budget Experts share top tips on navigating tougher times InsuranceNews By Jen Frost Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced […]

Our Invisible Choices Made Visible

“No one is free when others are oppressed.” ~Author Unknown The recent horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others that have died or been discriminated against for being black over the past 400 years; has us face the hard truths about our society, race, inequality, and our own values ​​right now. But how can we approach these questions? Where do we start? And what does it take to come together, address and heal the root of our divisions that are igniting these important conversations world-wide? Our Better Selves Now is an opportunity for listening, self-educating, […]