Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices. A since-deleted video posted by Dani Carbonari, who in her Instagram bio refers to herself as a content creator, plus-sized … Read More “How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend” »
Category: Business News
Why Media Relations Matter In today’s digital age, consumers are more informed — and skeptical — than ever before. They seek authenticity, transparency, and reliability from the brands they support. This is where media relations play a crucial role. Building and maintaining positive relationships with journalists, editors, and influencers can significantly enhance a brand’s reputation … Read More “The Importance of Media Relations in Building Brand Trust” »
New York – United CEO Scott Kirby is apologizing to customers and his own employees after taking a private jet during a week when his airline was canceling thousands of flights. The airline confirmed Kirby flew from Teterboro Airport in New Jersey to Denver, Colorado, on Wednesday, and that the company did not pay for … Read More “United CEO apologizes for flying private” »
Photo: The Canadian Press While most consumers believe in rewarding companies that accurately deliver on sustainability promises, a new study suggests their trust is lacking in the “green” claims made by brands. The report released Thursday by Deloitte Canada on creating value from sustainable products said Canadians expect sustainable buying options and crave transparency with … Read More “Study suggests Canadians lack trust in brands’ sustainability claims – Business News” »
Telus has reversed its decision to charge an extra fee to customers who use a credit card to pay their bills. Last fall, the telecom company announced it would start charging some of those customers a fee of up to 1.5 per cent. That change came about as a result of a settlement between credit … Read More “Telus scraps 1.5% credit card surcharge on customer bills” »
Up to date retail sales numbers from Statistics Canada on Wednesday show that despite high prices and dire warnings about debt loads, Canadians remain in the mood to shop. The data agency reported Wednesday that retailers took in $65.9 billion in April. That’s an increase of 1.1 per cent from March’s level. Just about every … Read More “What’s spending slowdown? Retail sales suggest Canadians aren’t ready to quit shopping” »
CNN — Meta Platforms Inc plans to end access to news on Facebook and Instagram for all users in Canada once a parliament-approved legislation requiring internet giants to pay news publishers comes into effect, the company said on Thursday. The legislation, known as the Online News Act, was approved by the Senate upper chamber earlier … Read More “Facebook to end news access in Canada over incoming law on paying publishers” »
Canada Bread has agreed to pay at least $50 million for its role in fixing the price of bread for years. The company made the revelation in an Ontario court on Wednesday, acknowledging that under a previous management regime, it colluded with its competitors in Canada’s bakery industry to work in unison to raise the … Read More “Canada Bread agrees to $50M fine for role in bread price-fixing scandal” »
