Category: Business Marketing

Free Resources: Leadership Mindset | Invisible Edge

Posted on By
Business Marketing
During a period of uncertainty such as we have been going through for the last several weeks, one of the most important, but often overlooked, skills to hone is that of Leadership Mindset. This is often the key in helping you regulate yourself, your emotions, your resilience, and your confidence in leading your team. We feel it’s such a critical skill that we wanted to address it in another free webinar: Leader Mindset: Turning Crisis into Recovery. There were a lot of great takeaways here, and we were so glad to be able to share this with you! Feel free…

Why entrepreneurs should adopt mobile-first marketing strategies

Posted on By
Business Marketing
Working in the communications and marketing field, I am always fascinated by the impact of technology on the way businesses communicate with consumers. For example, the popularity of social media platform TikTok and the different trends initiated by its more than 1 billion monthly active users influenced many retailers to embrace these trends to reach their customers. We also witness how businesses adopt short videos such as Instagram Reels to communicate with customers. Spending a few seconds on Instagram and Facebook, it is clear that influencers and businesses are opting to share their content via video first. Different apps have…

Experts on Finding the Right Balance Between Organic and Paid Marketing to Drive Sustainable Business Growth

Posted on By
Business Marketing
PRESS RELEASE Published May 14, 2023 Over-reliance on either organic or paid marketing can lead to missed opportunities and ineffective results. AUCKLAND, NEW ZEALAND / ACCESSWIRE / May 14, 2023 / Zib Digital, a premier digital marketing agency, highlights the importance of finding the right balance between organic and paid marketing to achieve sustainable business growth. As a leading SEO agency in NZ, they understand the role of both organic and paid marketing in driving traffic, generating leads and increasing revenue. ACCESSWIRE News network reaching more than 1,500 media outlets in 98 countries. The newest, fastest-growing and most disruptive newswire…

Our Invisible Choices Made Visible

Posted on By
Business Marketing
“No one is free when others are oppressed.” ~Author Unknown The recent horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others that have died or been discriminated against for being black over the past 400 years; has us face the hard truths about our society, race, inequality, and our own values ​​right now. But how can we approach these questions? Where do we start? And what does it take to come together, address and heal the root of our divisions that are igniting these important conversations world-wide? Our Better Selves Now is an opportunity for listening, self-educating,…

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Posted on By
Business Marketing
Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific…

An In-Depth Guide For Every Business Owner Today

Posted on By
Business Marketing
Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade. Google’s purchase of YouTube in 2006 can be considered a critical turning point in the growth of video marketing. Video marketing is a hot discussion topic and a focus area for every marketing team, regardless of the industry or size of the organization. So, for readers still confused about the term video marketing, here is a standard definition that explains it: Video marketing is leveraging videos to educate, entertain, and engage the audience to achieve your business or personal goals. These…

Superpower Your Decisions | Invisible Edge

Posted on By
Business Marketing
Super Power Your Decisions – a new online course for more effective decision-making Decision making is one of the most challenging aspects of leading, as we never have all the information we need and yet we still need to act. This is especially true in times of VUCA (volatility, uncertainty, chaos and ambiguity). And never have we all experienced a worse case of VUCA on such a global scale as right now. Data Overwhelm Because we are overwhelmed with so much information, fake news, questionable data, and agenda-driven news cycles, it is even more important than ever to double-down on…

Embracing Business Marketing: Why You Should Take the Leap

Posted on By
Business Marketing
If you own a business such as an online casino, you know how important it is to market your company. It’s not just about getting customers in the door; it’s also about keeping them coming back. Marketing helps ensure that your product or service stays relevant in today’s competitive marketplace by creating brand awareness, increasing sales, and establishing credibility among consumers. But what exactly does it mean to embrace business marketing? And why should you consider doing so? Here are five reasons you should embrace business marketing: You’ll make more money. In other words, the more you do business marketing…