You’ve launched your business, and now it’s time to promote your product or service. Although it may seem simple enough to make a few social media posts or blast a few promotional emails, disjointed marketing efforts will not only confuse your target audience, but, ultimately, they can harm your business. You need to create a … Read More “Everything You Need to Write a Marketing Plan” »
Demographic data is used by businesses to help them understand the characteristics of the people who buy their products and services. With demographics, you can see who your brand appeals to the most by age, location, gender, job title, income and hundreds of other variables. With the right demographic data, you can spend more marketing … Read More “Why Demographics Matter to Small Business Marketing” »
Open this photo in gallery: Two takeout shops in the food court at Brookfield Place in downtown Toronto, are shuttered on Sept. 16, 2020. While small-business owners might have thought that they had reached the surface with the end of the pandemic crisis, they are still treading water in increasingly tough economic times.Fred Lum/The Globe … Read More “Opinion: Repaying pandemic loans adds to small businesses’ struggles – one in five will shutter” »
If you’re not sure what business to start, this list of 26 great business ideas for entrepreneurs can help provide some inspiration. Choose a business idea that you are knowledgeable and passionate about, and develop a detailed business plan. Before starting a business, determine if there is a demand for the product or service you … Read More “26 Great Business Ideas to Start in 2023” »
Businesses will face growing challenges throughout 2023 as they deal with economic headwinds and changing customer spending habits. Smart companies are navigating this by leveraging efficiencies wherever they can. This doesn’t always mean cutting costs; sometimes, investing in new software tools and technology can provide the efficiencies that organizations seek. For companies looking to streamline … Read More “CRM Tools in Business Research” »
Medium-Term Business Plan – Phase 2 (FY2023-FY2026) Kimiaki Tanaka President and CEO Contents P.3 Overview of the Medium-Term Business Plan P.6 Progress on Phase 1 of the Medium-Term Business Plan P.13 Phase 2 of the Medium-Term Business Plan Group-wideStrategy Financial Strategy Any distribution, copying or forwarding is strictly prohibited. 1 ©ZEON CORPORATION. … Read More “Zeon : Medium-Term Business Plan – Phase 2 (FY2023-FY2026)” »
Dave Meadows and Mike Sovie are co-founders of ColdCallRX, a provider of outsourced cold-calling and lead generation services based in Tampa Bay, Fla., that they started in 2020. One way they’ve positioned their company to scale up is by creating standard operating procedures, or SOPs. Entrepreneurs use these documents to describe how they do things … Read More “Want To Position A Small Business To Scale Up—Or Get Acquired? Here’s One Easy Step You Can Take To Improve The Odds Of Success” »
The Bank of Canada decided to raise its benchmark interest rate to 4.75 per cent on Wednesday. It’s the first time that Canada’s central bank has raised its trend-setting interest rate since January, when the bank signaled it would conditionally pause its aggressive campaign of rate hikes to wait and see if it had done … Read More “The Bank of Canada hikes interest rates again — and there may be more to come” »
/cloudfront-us-east-1.images.arcpublishing.com/tgam/VE2HX6KLABGQRD53BSWOXWYKAA.JPG "Opinion: Repaying pandemic loans adds to small businesses’ struggles – one in five will shutter")
