3 Cost-Effective Ways to Do Paid Advertising for Your Small Business

It’s a tough market for paid advertising, but these marketers found a way to see results from it. Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel. Katie Wilson of snack brand Belli Welli said traditional methods like billboards can pay off. This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. download the […]

Applications open for Comerica Hatch Detroit with $100K prize

Applications are now open for the $100,000 Comerica Hatch Detroit Contest by TechTown. The contest awards $100,000 to startups hoping to open a brick-and-mortar business in either Detroit, Hamtramck or Highland Park. Entrepreneurs can submit their business plans on the Hatch Detroit website through Feb. 21, and the four-month contest will include two rounds of public voting. Those interested can sign up for information sessions on the website. On top of funding to open the store, the winners will be support for accounting, legal, IT and public relations. The first round of public voting will get the top 10, and […]

George Santos’ Harbor City Sales Pitch Revealed by Clients

In 1903, a ship full of dreamers docked in Boston. Among their number was a refugee from Lugo in northern Italy. He was cleaned out by cards sharp during the voyage, so he got here with $2.50 in his pocket. Much later, he told a newspaper, “I landed in this country with $2.50 in cash and $1 million in hopes, and those hopes never left me.” That man’s name was Charles Ponzi. Ponzi unplugged.Bettmann//Getty Images The ‘robbing Peter to pay Paul’ swindle that now bears his name is one of the first lessons in the syllabus for Grifter 101. And […]

Electricity bills may continue to shock you even as overall inflation eases. Here’s why.

While price hikes for gas, furniture, electronics and clothes are slowing down after a long stretch of sharp gains, one costly item isn’t expected to get cheaper anytime soon: electricity. Economists say consumers should expect their electric bills to continue rising at a fast pace as liquefied natural gas, a key fuel for generating electricity, remains in short supply in the US and companies’ operating costs rise. Average US electricity prices could rise at a 10% clip again this year and possibly next, predicts Mark Wolfe, director of the National Energy Assistance Directors Association, even though economists have forecast overall […]

Delivering Search Personalization With (User) Intent

When it comes to online shopping, search personalization is more important today than ever before. If in 2019 about 60% of shoppers expected to get personalized search results, in 2020 that number increased to 80%. A recent McKinsey report shows that today’s customers don’t just prefer a personalized shopping experience — they demand it. In 2023, relevance is the name of the game. Search personalization is the basis of positive brand perception, customer engagement and customer loyalty. Shoppers expect to only see relevant results. It’s no longer acceptable to respond to a given query by bombarding the user with generic […]

The 7 Best Business Travel Insurances in the UK & US

Buying business travel insurance is a tricky concept. You know you probably need it – if something goes wrong on a work trip, you definitely don’t want to get caught out of pocket. But you’re also most likely not going to make a claim, and therefore paying a significant amount can feel like a waste of money. We can’t make the prices cheaper, but we can help by sharing some of the best options available on the market. At least if you’re going to fork out for insurance, you’ll know that you’ve got the coverage you need. What to look […]

I Didn’t Think I Could Purchase A Company

This story begins with a routine call to help a colleague with a few questions about advertising. We were discussing her business and she mentioned her hope to retire in the near future. Fast forward to the next morning when I was walking our dogs with my husband. I was sharing the conversation with him when he responded with “Why don’t YOU buy her publishing company?” Honestly, the thought hadn’t crossed my mind and looking back, I am disappointed for the reasons why. In sharing what I learned from my lesson, I thought I could help other female business owners! […]

10-Part Intuition Docuseries – Available Now!

We have exciting news! If you haven’t seen this yet, I was featured in a recent 10-part docuseries called SuperPower: Ignite your intuitive intelligence. Check out the trailer here. The series shares the latest research and application of building intuitive intelligence in many areas of life. I’m in the first episode and featured in episode 9, which focuses mostly on business applications of cultivating your intuition for “reading the room” and making better decisions, which is the foundation of our work. Order here. We’ve been getting great feedback from around the world on this series, so thank you for those […]

Create more integrated cloud experiences with over 1,400 connectors

Last year, I had the opportunity to speak with customers across a wide range of sectors about how they are approaching the current economic climate. Whether they are focusing on increasing efficiency or driving cost savings, we are all essentially trying to do more with less and prioritizing investments that will drive the most important and meaningful outcomes. Unfortunately, these resource constraints are coming at a time when data sources and data volumes continue to rise at staggering rates. According to a study published by the IDC, the amount of new data created, captured, replicated and consumed is expected to […]

Government finance statistics: net financial worth – Products Eurostat News

The general government financial accounts cover transactions in financial assets and liabilities as well as the stock of financial assets and liabilities. The difference between the stock of financial assets and the stock of liabilities is called net financial worth. At the end of the third quarter of 2022, the EU net financial worth stood at -€7 684 billion or -49.6% of gross domestic product (GDP). Compared with the end of the second quarter of 2022, the EU net financial worth improved by €282 billion. Compared with the end of the third quarter of 2021, the EU net financial worth […]