Business Marketing
Email marketing has a few moving parts, but successful campaigns boil down to these six factors:
1. Use Tools Made for Email Marketing
You can’t run an effective email marketing campaign using a standard email service. Yes, you can send bulk and blast emails from Outlook, Office 365 and Gmail. However, none provide email list building and maintenance tools, list segmentation, attractive email templates, campaign reporting or list scrubbing features.
To achieve business-building results, you need software designed specifically for email marketing or a customer relationship management (CRM) system with email features. We’ll explore some top options for these below.…
