Tag: business news today usa

Photo: The Canadian PressFacebook says it’s not dead. Facebook also wants you to know that it’s not just for “old people,” as young people have been saying for years. Now, with the biggest thorn in its side — TikTok — facing heightened government scrutiny amid growing tensions between the US and China, Facebook could, perhaps, position itself as a viable, domestic-bred alternative. There’s just one problem: young adults like Devin Walsh have moved on. “I don’t even remember the last time I logged in. It must have been years ago,” said Walsh, 24, who lives in Manhattan and works…

When it comes to online shopping, search personalization is more important today than ever before. If in 2019 about 60% of shoppers expected to get personalized search results, in 2020 that number increased to 80%. A recent McKinsey report shows that today’s customers don’t just prefer a personalized shopping experience — they demand it. In 2023, relevance is the name of the game. Search personalization is the basis of positive brand perception, customer engagement and customer loyalty. Shoppers expect to only see relevant results. It’s no longer acceptable to respond to a given query by bombarding the user with generic…