Tag: concept of business marketing

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

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Business Marketing
Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients.The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific…

Everything You Need to Write a Marketing Plan

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Business Marketing
You’ve launched your business, and now it’s time to promote your product or service. Although it may seem simple enough to make a few social media posts or blast a few promotional emails, disjointed marketing efforts will not only confuse your target audience, but, ultimately, they can harm your business. You need to create a marketing plan. What is a marketing plan? A marketing plan is a strategic roadmap for how you communicate (on and offline) with your target audience to successfully promote your products or services. Marketing plans range from extremely basic to highly detailed, depending on what you…

A new essay collection grapples with the dark underside of beautiful objects

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Business Marketing
On the opening page of her absorbing essay collection, Maine author Katy Kelleher recounts a therapy session from her past, when she was severely depressed. Her therapist asked what made her get out of bed every morning. Beauty, and the prospect of seeing or holding something beautiful, was his answer. Years later, this quest for beauty has not only fueled a career, but led to her evocatively titled book, “The Ugly History of Beautiful Things.” The book is a mash-up of history, science and politics; business, marketing and memoirs. Which is to say, Kelleher is inventing her own genre as…