Business Marketing
Getting the most out of your insurance marketing budget | Insurance Business Canada
InsuranceNews
Getting the most out of your insurance marketing budget
Experts share top tips on navigating tougher times
InsuranceNews
By Jen Frost
Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced…