Small Business
Dave Meadows and Mike Sovie are co-founders of ColdCallRX, a provider of outsourced cold-calling and lead generation services based in Tampa Bay, Fla., that they started in 2020.
One way they’ve positioned their company to scale up is by creating standard operating procedures, or SOPs. Entrepreneurs use these documents to describe how they do things in the business—whether it’s answering a customer service call or entering information into a database—so it’s easier to train new hires.
Some later find that when they sell the business, having SOPs in place makes it more attractive to potential buyers, who know they can…
