small business advertising ideas

Free Resources: Leadership in Uncertain Times

August 29, 2025

In the wake of such immense global change and upheaval, it is more important than ever to come together in community and see how we can be of support for each other, leverage our various skills and capabilities, and be of service to those around us. We at Invisible Edge are adapting and stepping up our game to meet your current needs. In that vein, it was an honor to offer our recent webinar, Leadership During Chaotic Times. We received a huge response, getting feedback that shows how meaningful this conversation is for so many of you right now. It…

7 Best Email Marketing Software (2023) – Forbes Advisor

July 18, 2024

Business Marketing

Email marketing has a few moving parts, but successful campaigns boil down to these six factors: 1. Use Tools Made for Email Marketing You can’t run an effective email marketing campaign using a standard email service. Yes, you can send bulk and blast emails from Outlook, Office 365 and Gmail. However, none provide email list building and maintenance tools, list segmentation, attractive email templates, campaign reporting or list scrubbing features. To achieve business-building results, you need software designed specifically for email marketing or a customer relationship management (CRM) system with email features. We’ll explore some top options for these below.…

Why Your Business Should Be on Instagram

July 14, 2023

Business Marketing

Since its inception, Instagram has been a powerful marketing tool for businesses looking to expand their presence and product visibility. Because Instagram is a highly visual platform, it’s an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful products and services. Industries such as fashion, food, travel, beauty, home decor, gardening and events enjoy enormous success by adding Instagram engagement to their marketing plans. We’ll share why businesses can benefit significantly from an Instagram account and offer tips for optimizing your Instagram presence. What is Instagram? Instagram is a hugely popular photo- and video-sharing social media platform…