According to a new research report from the IoT analyst firm Berg Insight, the number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 16.1 percent from 202.3 million subscribers at the end of 2022 to 426.4 million subscribers at the end of 2027. Moreover, Berg Insight … Read More “IoT Market – Embedded car OEM telematics subscribers exceeded 200 million in 2022” »
Working in the communications and marketing field, I am always fascinated by the impact of technology on the way businesses communicate with consumers. For example, the popularity of social media platform TikTok and the different trends initiated by its more than 1 billion monthly active users influenced many retailers to embrace these trends to reach … Read More “Why entrepreneurs should adopt mobile-first marketing strategies” »
As marketers wake up to the fact gaming isn’t to be ignored, Jonathan Stringfield outlines how the space will evolve this year and where attention needs to be directed. Whereas 2022 signaled a partial return to social normalcy given waning concerns around the pandemic, we enter 2023 with economic abnormality looming. Soaring inflation, crashes in … Read More “The Drums | Activision Blizzard’s Head Of Business Marketing’s Top 5 Predictions For 2023” »
Demographic data is used by businesses to help them understand the characteristics of the people who buy their products and services. With demographics, you can see who your brand appeals to the most by age, location, gender, job title, income and hundreds of other variables. With the right demographic data, you can spend more marketing … Read More “Why Demographics Matter to Small Business Marketing” »
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