Category: Business Marketing

Wanna bet? NASCAR’s Denny Hamlin has a good idea (and there’s a bracket!)

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Business Marketing
Just because Denny Hamlin pitched it doesn’t mean it’s a dumb idea. How’s that for a ringing endorsement? A lot of NASCAR fans like to pick on Denny, partly because he says a lot of things with his mouth, and also isn’t afraid to speak with his bumper. When he admitted to wrecking Ross Chastain several weeks ago, got penalized for it, then appealed and suggested his admission shouldn’t be evidence … well, that might’ve been Peak Denny’s. In a roundabout way, I was reminded of the time Charles Barkley was claimed to be misquoted in his own autobiography. But…

10 Marketing Strategies for Online Businesses

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Business Marketing
Opinions expressed by Entrepreneur contributors are their own. Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, and it can be difficult to stand out in the crowded online marketplace. That’s where marketing comes in. Implementing the right marketing strategies can increase your visibility, attract more customers and achieve online business success. Here are ten marketing tips that can help you achieve these goals. 1. Understand your target audience: It’s important to know who you are selling to, so you can create marketing campaigns that appeal to them.…

The Drums | Activision Blizzard’s Head Of Business Marketing’s Top 5 Predictions For 2023

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Business Marketing
As marketers wake up to the fact gaming isn’t to be ignored, Jonathan Stringfield outlines how the space will evolve this year and where attention needs to be directed. Whereas 2022 signaled a partial return to social normalcy given waning concerns around the pandemic, we enter 2023 with economic abnormality looming. Soaring inflation, crashes in the technology industry and the threat of a more durable recession have caused the broader consumer, marketing and technology landscape to adopt a less optimistic outlook. And yet, as was the case during the depths of the pandemic, an otherwise negative set of circumstances allows…

7 Best Email Marketing Software (2023) – Forbes Advisor

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Business Marketing
Email marketing has a few moving parts, but successful campaigns boil down to these six factors: 1. Use Tools Made for Email Marketing You can’t run an effective email marketing campaign using a standard email service. Yes, you can send bulk and blast emails from Outlook, Office 365 and Gmail. However, none provide email list building and maintenance tools, list segmentation, attractive email templates, campaign reporting or list scrubbing features. To achieve business-building results, you need software designed specifically for email marketing or a customer relationship management (CRM) system with email features. We’ll explore some top options for these below.…

Everything You Need to Write a Marketing Plan

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Business Marketing
You’ve launched your business, and now it’s time to promote your product or service. Although it may seem simple enough to make a few social media posts or blast a few promotional emails, disjointed marketing efforts will not only confuse your target audience, but, ultimately, they can harm your business. You need to create a marketing plan. What is a marketing plan? A marketing plan is a strategic roadmap for how you communicate (on and offline) with your target audience to successfully promote your products or services. Marketing plans range from extremely basic to highly detailed, depending on what you…

Why Demographics Matter to Small Business Marketing

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Business Marketing
Demographic data is used by businesses to help them understand the characteristics of the people who buy their products and services. With demographics, you can see who your brand appeals to the most by age, location, gender, job title, income and hundreds of other variables. With the right demographic data, you can spend more marketing to your most enthusiastic clients and stop spending to reach those who aren’t interested. This article is for small business owners who understand the importance of marketing but want to significantly increase the sales and leads they get from their campaigns. In the past two…

CRM Tools in Business Research

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Business Marketing
Businesses will face growing challenges throughout 2023 as they deal with economic headwinds and changing customer spending habits. Smart companies are navigating this by leveraging efficiencies wherever they can. This doesn’t always mean cutting costs; sometimes, investing in new software tools and technology can provide the efficiencies that organizations seek. For companies looking to streamline their sales processes and deal with rising costs, customer relationship management (CRM) tools may be something to consider strongly.  The purpose of this annual report is to explore the current state of adoption and usage of CRM platforms such as Salesforce, Hubspot, Zoho, Monday.com, or…

Super Power Your Decisions Online Course Launch – July 27th

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Business Marketing
The ability to stay poised in the face of chaos is one of the most necessary skills in today’s volatile climate. Teams look to their leaders for a sense of assurance and steadiness that they are moving in the best direction and are focusing on the right tasks. Research shows that we tend to make more effective decisions when we include our intuition in the process. Emotions Vs. intuition Yet the hardest part is how do we separate us emotional reactivity from our intuitive intelligence? I know that I don’t trust my decision-making to the same degree when I’m coming…