During a period of uncertainty such as we have been going through for the last several weeks, one of the most important, but often overlooked, skills to hone is that of Leadership Mindset. This is often the key in helping you regulate yourself, your emotions, your resilience, and your confidence in leading your team. We … Read More “Free Resources: Leadership Mindset | Invisible Edge” »
Working in the communications and marketing field, I am always fascinated by the impact of technology on the way businesses communicate with consumers. For example, the popularity of social media platform TikTok and the different trends initiated by its more than 1 billion monthly active users influenced many retailers to embrace these trends to reach … Read More “Why entrepreneurs should adopt mobile-first marketing strategies” »
PRESS RELEASE Published May 14, 2023 Over-reliance on either organic or paid marketing can lead to missed opportunities and ineffective results. AUCKLAND, NEW ZEALAND / ACCESSWIRE / May 14, 2023 / Zib Digital, a premier digital marketing agency, highlights the importance of finding the right balance between organic and paid marketing to achieve sustainable business … Read More “Experts on Finding the Right Balance Between Organic and Paid Marketing to Drive Sustainable Business Growth” »
“No one is free when others are oppressed.” ~Author Unknown The recent horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others that have died or been discriminated against for being black over the past 400 years; has us face the hard truths about our society, race, inequality, and our own values right … Read More “Our Invisible Choices Made Visible” »
Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: … Read More “Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise” »
Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade. Google’s purchase of YouTube in 2006 can be considered a critical turning point in the growth of video marketing. Video marketing is a hot discussion topic and a focus area for every marketing team, regardless of … Read More “An In-Depth Guide For Every Business Owner Today” »
Super Power Your Decisions – a new online course for more effective decision-making Decision making is one of the most challenging aspects of leading, as we never have all the information we need and yet we still need to act. This is especially true in times of VUCA (volatility, uncertainty, chaos and ambiguity). And never … Read More “Superpower Your Decisions | Invisible Edge” »
If you own a business such as an online casino, you know how important it is to market your company. It’s not just about getting customers in the door; it’s also about keeping them coming back. Marketing helps ensure that your product or service stays relevant in today’s competitive marketplace by creating brand awareness, increasing … Read More “Embracing Business Marketing: Why You Should Take the Leap” »
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